Echium candicans, commonly known as Pride of Madeira, is a perennial subshrub native to the coastal regions of Madeira. It typically grows to a height of 5-8 feet tall and is characterized by its lanceolate to ovate-lanceolate leaves. From spring to summer, it produces dense, elongated inflorescences of blue or purple flowers that are highly attractive to bees and other pollinators. The plant’s striking appearance and ability to thrive in coastal conditions make it a popular ornamental.

Pride of Madeira is valued for its dramatic flower spikes and ease of maintenance, often used in coastal gardens, as a specimen plant, or in mass plantings for a bold effect. It prefers full sun and well-drained soil, tolerating drought and coastal winds once established. While it requires little water, it benefits from occasional deep watering during prolonged dry periods. Gardeners should be cautious as it can become invasive outside its native range, particularly in areas with similar climates such as California and Australia.CC BY-SA 4.0