Elaeagnus multiflora, commonly known as cherry elaeagnus or goumi, is a deciduous or semi-deciduous shrub native to a variety of habitats including open woodlands, forest edges, and along riverbanks in China, Korea, and Japan. It typically grows to a height of 6-10 feet (1.8-3 meters) and a similar width, with a dense, spreading form. The shrub is adorned with small, silvery flowers in late spring, which are subtly fragrant and followed by bright red, edible berries in early summer. The leaves are a distinctive green with silvery undersides, contributing to its ornamental value.

Cherry elaeagnus is valued for its adaptability to different soil types, including poor soils, and its ability to fix nitrogen, which can improve soil fertility. It is often used in permaculture gardens, as a hedge or screen, and for wildlife habitat, as the berries attract birds. In cultivation, it prefers full sun to part shade and tolerates a range of soil conditions, though it thrives in well-drained soils. Regular watering is recommended, especially in dry conditions. While generally low-maintenance, it can be susceptible to pests like scale insects and diseases such as leaf spot. Due to its potential invasiveness, it should be planted with caution and monitored for unwanted spread.CC BY-SA 4.0