Helichrysum odoratissimum, commonly known as fragrant everlasting, is a perennial shrub native to rocky slopes and grasslands in Southern Africa. It typically grows up to 3 feet tall and wide, with a bushy habit and silver-green, woolly foliage that emits a strong curry-like fragrance when crushed. The plant produces clusters of small, bright yellow, button-like flowers throughout the summer, which are not particularly showy but are attractive to pollinators. The flowers are often used in dried flower arrangements due to their ability to retain color and shape for long periods.

Fragrant everlasting is valued for its aromatic leaves and is frequently used in traditional medicine for its anti-inflammatory and antimicrobial properties. In cultivation, it is often planted as a border specimen or in rock gardens due to its drought tolerance and interesting foliage. It requires well-drained soils, preferably sandy or loamy, and thrives in full sun. While it is relatively low maintenance, it may need protection from frost in colder climates. There are no widely known cultivars of this species in the horticultural trade, but its natural form is well-suited to cultivation in suitable climates. Potential problems include root rot if overwatered or planted in poorly draining soils.CC BY-SA 4.0