Ocimum labiatum, commonly known as Pink Sage Bush, is an evergreen shrub native to the rocky outcrops, hills, and slopes of Southeastern Africa, particularly within the scrub and grassland ecosystems. It typically grows to a height of 3-5 feet (0.9-1.5 meters) and a width of 3-4 feet (0.9-1.2 meters). The Pink Sage Bush is characterized by its aromatic foliage and tubular pink flowers that bloom in the summer and fall, attracting pollinators such as bees and butterflies. The plant has a bushy habit with small, oval leaves that are highly fragrant when crushed.

The Pink Sage Bush is valued for its drought tolerance and the pleasant aroma of its leaves, making it a suitable choice for xeriscaping, rock gardens, and as a fragrant border in warm climates. It is also used for culinary purposes, with leaves that can be used fresh or dried in various dishes. In cultivation, it requires well-drained soil and thrives in full sun to part shade. While it tolerates low water conditions, moderate watering will encourage more vigorous growth and flowering. It is relatively low-maintenance but can be susceptible to root rot if overwatered or planted in poorly drained soils.CC BY-SA 4.0