Pimelea ferruginea, commonly known as Pink Rice Flower, is an evergreen subshrub native to coastal dunes, heathlands, and open woodlands in Western Australia. It typically grows to a height and width of 1-2 feet (0.3-0.6 meters), forming a compact, rounded shape. The Rice Flower is notable for its dense clusters of small, pink, and sometimes white flowers that bloom from spring to early summer, which are highly attractive to pollinators and make excellent cut flowers due to their long vase life.

Rice Flower is valued for its low maintenance, drought tolerance, and the vibrant color it adds to gardens. It is commonly used in rockeries, as a border plant, and in container gardening. Pimelea ferruginea thrives in well-drained sandy soils and requires full sun to light shade. While it is drought-tolerant once established, it benefits from regular watering during extended dry periods. There are several popular cultivars, such as ’Bonne Petite’ and ’Pink Solitaire’, which are selected for their compact growth and prolific flowering. Gardeners should be aware that all parts of the plant are toxic if ingested, and the sap can cause skin irritation in some individuals.CC BY-SA 4.0