Rubus fruticosus, commonly known as the European blackberry, is a deciduous shrub belonging to the rose family. It is native to a variety of habitats including open woodlands, forest edges, hedgerows, and coastal areas across Europe. The species has been introduced to North America, Australia, and New Zealand, where it has become invasive in many regions. Rubus fruticosus typically grows up to 10 feet tall and is characterized by its thorny stems and compound leaves. During the summer months, it produces clusters of white to pale pink flowers, followed by the well-known edible blackberries.

The European blackberry is valued for its fruit, which is used in culinary applications such as jams, desserts, and wines. Its dense thicket-forming habit makes it suitable for use as a natural barrier or hedge. In cultivation, it prefers well-drained soils, tolerates a range of soil types, and requires full sun to part shade for optimal fruit production. However, its aggressive growth and ability to root from stem tips make it a challenging plant to control. It is susceptible to fungal diseases such as rust and can become a nuisance if not managed properly. Due to its invasive nature, it is important to consult local regulations before planting.CC BY-SA 4.0