Vitex lucens, commonly known as pūriri, is an evergreen tree endemic to New Zealand, naturally occurring in coastal and lowland forests from North Cape to the Waikato and Upper Thames, extending in smaller numbers to the Māhia Peninsula and Cape Egmont. Pūriri trees can reach up to 66 feet in height with a trunk diameter of up to 5 feet and feature a broad spreading crown that provides dense shade. The tree is notable for its large, glossy, palmate leaves and showy tubular flowers, which bloom sporadically throughout the year and range in color from fluorescent pink to dark red. Following flowering, it produces bright red drupes that are an important food source for native birds.

Pūriri is valued for its ecological role in habitat restoration, as it supports a variety of bird species. Its durable, hard wood is traditionally used in Māori carving and for various construction purposes. In cultivation, pūriri is used for ornamental purposes, urban planting, and as a shade tree in parks and large gardens. It prefers well-drained soils, tolerates a range of soil types, and requires moderate watering. While it thrives in full sunlight, pūriri can also grow in part shade. Gardeners should be aware that the tree’s large size and spreading roots may require ample space and should not be planted near structures or pavements.CC BY-SA 4.0