Zenobia pulverulenta, commonly known as Honeycup, is a deciduous or semi-deciduous shrub native to the acidic, peaty, and sandy soils of pine barrens, savannahs, and pocosins in the Southeastern United States. It typically grows to 0.5-1.8 m tall and wide, with spirally arranged, ovate to elliptic leaves that are 2–7 cm (1–3 in) long. The plant is noted for its attractive, sweetly scented white, bell-shaped flowers, each 12 mm (0.47 in) long and 10 mm (0.39 in) broad, which bloom in late spring to early summer. The fruit is a dry five-valved capsule, though it is not particularly ornamental.

Honeycup is valued for its fragrant, showy flowers and its ability to thrive in wet, acidic soils where other plants may struggle. It is used in garden settings for naturalistic plantings, as a feature in bog gardens, and for its ability to attract pollinators. This shrub prefers consistently moist conditions and can tolerate standing water, making it suitable for rain gardens. It requires acidic soil and benefits from mulching with pine needles or other acidic organic matter. While it can grow in full sun or part shade, it may require additional water in full sun to prevent stress. Honeycup is relatively low-maintenance but can be susceptible to leaf spot diseases in humid conditions.CC BY-SA 4.0